Bankers Step Up Efforts to Teach Essentials of Savings, Credit, Investing
October 7, 2010
The Texas Department of Banking, and the Foundations of the Independent
Bankers Association of Texas and Texas Bankers Association have
released the results of the 2009 survey measuring the multiple
ways banks provide financial education in Texas.
The annual survey, now in its third year, invites all bankers in
Texas to report on their financial literacy efforts. The original
benchmark was set in 2007. In light of the dramatic changes
in the national and state economy since 2008, there has been a
renewed effort among many banks to spotlight financial education
in both informal and formal ways.
According to the survey findings, most of the bank financial education
programs target high school students. This could be related to
the Texas legislative requirements that high schools offer financial
education to students.
Many community bankers are active in financial literacy efforts
informally every day, by providing one-on-one counseling with depositors
and borrowers, and visiting schools. The survey, which focused
on formal programs, revealed that 92% of the largest banks offer
financial education programs as compared to 37% of the smallest
banks. This indicates that there is room to grow community
bank formal programs, within the constraints of locations, staffing
and time constraints.
“This is an opportunity for community banks to jumpstart a financial
education program, especially those located in rural and suburban areas,” said
Banking Commissioner Charles G. Cooper.
Another untapped market include financial education programs helping
senior citizens, where only 17% of banks target this demographic.
“The survey results are a wake-up call to everyone concerned with the
basics of financial education,” said IBAT Education Foundation President,
Mary Lange. “Bankers can play a key role –both informally and informally
-- in addressing this essential unmet need.”
“The survey clearly shows that bankers are interested in providing financial
education in their communities,” said TBA President & CEO Eric Sandberg. “In
today’s economic climate, who better than bankers to provide education
on the importance of saving, budgeting and maintaining good credit?”
The 2009 report is
now available. We would like to thank all of the banks that took
the time to participate in this study. For questions or
comments regarding financial education issues in Texas, contact
the Financial
Education Coordinator.
Charles G. Cooper
Commissioner
Texas Department of Banking
Mary E. Lange, CAE
President
IBAT Education Foundation
J. Eric T. Sandberg, Jr.
President & CEO
Texas Bankers Association
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